Preamble:

Thank you for attending this interview. Our project’s focus is to learn how people use online streaming services and respond to online surveys. I am going to ask you a series of questions about your most recently watched TV series, your online streaming habits, and your experience taking online surveys. My partner will be taking notes while we are talking.                         

Your responses are voluntary; if at any time you are uncomfortable about sharing information, you may choose not to share that. The information that you share with us will only be used for the purposes of refining this process and will not be shared with anyone else. Do you mind if we record our conversation?

Do you have any questions? OK, Let’s start.

1. background information

1. demographic (observe or questions)

1. gender
2. age
3. occupation

2. video watch experience

1. general experience (contain both online and TV)

1. What platform do you use to watch tv series? Do you watch TV series on other platforms? (e.g. TV, Netflix, hulu, specific websites)

1. How often do you watch tv series online? 

2. Which one do you prefer to watch TV series? Can you tell me more it?

1. why do you prefer to use this specific website/platform, comparing with other streaming service

2. Online streaming experience  

1. How long have you been watching TV series online? What streaming service do you use?

1. which streaming service you use the most recently?

2. What current TV series have you recently watched online? What is your recently favorite TV series? (following questions would go with their favorite one)

1. Why do you watch it online, instead of watching it on tv?

1. why this, comparing with TV

3. how do you watch it?(watching environment, location, frequency, device)  

1. where/When do you watch it?
2. how often do you watch it?
3. What device do you use to watch it (probing, on tablet or PC)

4. (socialization) Can you share an episode that’s memorable? Can you tell me more about that? what did you do after watching that? (Did you share with anyone your feelings, this episode) (probing whether the user has the desire or habit to share sth on social media)

5. (socialization) Did you discuss this episode online? If yes, which site did you use and who did you discuss?

1. Are you a member of any fan communities online?
2. How long after you watch the TV show do you visit the fan community?
3. Do you have any experience sharing or discussing TV series with your friends and families?
4. how do you share/discuss your TV series with your friends?

3. general experience (contain both online and TV)

1. Do you have any bad experiences with any video watching platforms?

1. What is your least favorite streaming service?

2. (optional) What do you usually do (what kind of sites do you go to) when you miss the air of TV series?

3. online survey experience

• Do you have any experience doing online surveys? Can you tell me more about that? (elaborate experience) why/ why not you do that survey?(motivations)
• What motivated you to complete these surveys?
• Do you have any experience avoiding online surveys? What would make you not want to fill out the survey
• (optional) If you often go to a specific online shopping website to shop, will you fill out the survey some surveys pops out during your shopping?

Pilotly specially  

2. probes of pilotly’s core service/pilot video watching

1. what do you think of watching a TV episode before it’s on air? why?
2. how likely would you watch a TV premiere before it airs on cable? Does this interest you?

3. probes of pilotly’s incentive ways of questionnaires

1. If you could directly influence ^[a]a TV show, would you? the influence part might be:

1. key plot: the key character is going to die or not
2. irrelative with plot but something with production: background music is miserable
3. simply rate you like it or not.
4. a brand new series on aired, and no one watches and knows that. Would you want to watch it that?
5. Do you want to give your feedback about an episode during/after the show? (For example, do you like it or not)

     b. Are you willing to give a survey or company your personal information (gender/occupation)